BLOCKS FRIZZ AND IMPROVES MANAGEABILITY – Straight Fixation Styling Creme is formulated to fight against frizzy fibers to straighten hair and make styling a breeze. FORMULATED WITH MILK PROTEIN AND ALMOND OIL – Our styling cream, featuring milk protein and almond oil, helps you achieve the sleek, shiny, frizz-free hair you’re going for. EASE IN STRAIGHT STYLING – Get a silky smooth finish to ease the stress of unruly hair. Smooth straight hair that lasts all day. SAFE FOR COLOR TREATED HAIR – Our Straight Fixation styling hair cream for straight hair is safe for both natural and color treated hair. NEW LIFE TO YOUR HAIR – Pair with John Frieda Frizz Ease Flawlessly Straight Shampoo & Conditioner to start softening and smoothing frizzy strands in the shower.